Monday, 2 November 2009


Launching in stores on November 2, 2009, Stella McCartney creates a collection for boys and girls from 0-6 months to 12 years. The collection features her signature touches — a soft color palette, familiar silhouettes and her unique mix of unexpected pieces, creating looks that stay true to Stella's unique vision, reinterpreted with GapKids' playful, child-like charm, keeping fun and practicality at the forefront of the design intent.

For girls, key pieces including an intarsia leopard print knit, cable knit sweater dressing and velvet suit, referencing iconic Stella McCartney designs that are sure to delight little girls the world over, as will her classic flare and skinny jeans. In her recognizable color palette of neutral, blush and berry tones, a girlish tulle tutu or ruffle front smock dress are paired with an oversized grey hoodie sweater or chunky cardigan coat and colorful hi-top sneakers, to create a playful take on Stella's style mixed with a nostalgic idea of playing dress up. Hero pieces like the military inspired embroidered Miller jacket celebrate the charm of childhood dressing, worn with a classic indigo flare or skinny jean. A girlish "I Love You" print takes inspiration from a favorite childhood dress and becomes the lining in a classic trench.

Her "Days of the Week" concept is translated into the perfect stocking filler for the Holidays - bodysuits for babies and underwear sets for boys and girls, presented as a set of seven in her trademark style "drawer" packaging. With prices ranging from $14-$128, the collection is available in select GapKids and babyGap stores in the United States and Canada, the UK, France and Ireland, and Japan, as well as online in the US.

Look forward for more pieces to be available online by Thursday, November 5th:

Happy Shopping!!! :)

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